Welcome to Dot.
Are you ready to build your profile, take a leadership position, own a niche and stand bolder than your competition? For beautifully crafted communications – pick some, or all of the following services:
A razor-sharp brief leads to zero guess-work and hero results. We’ll talk about your business goals over a Q&A fest.
Dot has lift off. Prepare for tantalising work to hit your desk. Expect words that ignite your brand and drive your audience to act.
A little dot here, maybe a cross there - we’re at the finessing stage. Your carefully crafted words are just about ready to launch.
These lovely bunch of words are geared for results. So go ahead - push play across your chosen platforms.
“Saw a quote the other day that really sums up why we love working with you and who others get us to do what we do. “If you’re not an expert at doing something, then engaging others to do this for you provides you with the opportunity to get on with the things are good at.” Your help is invaluable and makes a huge difference. Wow, you amaze Brett and I every time you work your magic. You make what I wanted to say sound so much better.”
Michelle Keats – Director, Business Accelerators
“Working with Kirsty of Dot makes the process of putting together professional marketing collateral simple. Kirsty gains a good understanding quickly of the different markets to be targeted and works well with the team to efficiently deliver on target. It’s a pleasure to work with Kirsty!”
Katrine Cramer, Property 3D
“I work with Dot on a regular basis and definitely feel Kirsty is an expert at what she does. She creates clever copy with punch, flair and creativity, that is fit for purpose. I recommend her to many of my design clients and I love working with her when I can!”
Jessica Whiting, Oh Gosh
“Kirsty and Dot worked closely with me for the three years that I owned the Farm and Lifestyle Centre and would struggle to speak more highly of the value that I received. Kirsty was instrumental in creating marketing strategy and she created all advertising material which we know was very effective. I am still using Dot in my new career at Bayleys Real Estate and recommend Kirsty to anyone looking for marketing and wording expertise.”
Peter Marsh, Bayleys
Words – soaking them up and churning them out, Dot writes to keep your audience intrigued, educated and driven to act.
Delivering projects for big brands, little brands and everyone in between, Kirsty Millar is the face behind Dot. She has more than two decades of marketing and advertising experience and an uncanny way of telling your story – fiercely, gently, soulfully, honestly, and everywhere in between.
Crafting a great brand story is what makes you irresistible to your audience. But don’t use a formula, limit your boundaries or settle for dull. It’s not easy to put it down on paper – that’s where Dot helps.
Prior to full time writing, Kirsty’s life was all things cows and grass. For eight years she held marketing and strategy roles within Fonterra, New Zealand’s dairy giant. If we dig further into the archives, she etched out more than six years in advertising, working on global brands in account management positions – Auckland, Christchurch and London.
Welcome to Dot. Keeping words respectfully in their place to make your business sing.
Does your writing lack punch?
Know what to say but can’t spill it on a page?
Are you taking forever to write?
Do your words hit the spot and create sales?
Are you hovering over the keyboard, screaming for inspiration?
Regardless of industry or subject, Dot is never lost for words. Ditch the struggle and get back to doing what you love.
Your desk is spotless, you’re out of excuses… go write! For every day you are not talking to your market – you are losing business. Hand it over.
Deal with Dot
Dot isn’t knee-deep in office politics or overheads. There’s only one Dot and you’ll deal with her, saving you time and money.
Writing is an Art
Copywriting takes years to learn. Don’t lose business through lack-lustre words. The right words influence people to pick you and stick with you.
Lost your Voice?
In a cluttered market you need a bold voice. Using punchy words, Dot crafts a brand story to entice your audience to connect. We’ll also chill out any tricky industry jargon.
Leader of the Pack
The competition can lure your customers with a simple keyboard click. Dot will scan the pack to ensure you’re a clear winner.
Google pulls no punches. The words on your website influence where you’ll be ranked. Dot delivers expert SEO writing without losing creativity or straying from the brief.
Are you jaded or struggling to see why people choose you? Dot scans your business with fresh, unbiased eyes – finding the gold in your glitter that puts you ahead of the rest.
“We have been dealing with Dot over the past 5 years. From the beginning, Kirsty has made the effort to understand our business, our people and our products resulting in a clear, concise brand message to our customers and wider market. Kirsty now does all our copywriting work for anything we put into the public domain from website text, newsletters, new product launches, and technical documents. Kirsty is a great extension to our business that we will be working with extensively into the future.”
Steve Carter, Sales & Marketing Manager, Hermpac & Wood-X
“I love working with Kirsty, she has a beautiful way with words. Her profile writing is raw and real. She has a clever way of teasing out people’s best kept secrets and pulling together a punchy article, regardless of the word count. Her work is loved by our readers and we know her material will be delivered on time, every time. Junction thanks her for her energy and commitment to building our magazine. We look forward to continuing our relationship with her and can’t recommend her highly enough.”
Bianca Howlett – Managing Director/ Publisher, Junction Magazine